Master’s Degree in Communications and Sports Journalism - Escuela Universitaria Real Madrid | Educartis


9 months
On Campus


Course Overview

The Master's Degree in Communication and Sports Journalism teaches how sports journalism works , analyzing the national and international developments in this area.

The Master's Degree in Communication and Sports Journalism is intended to train media professionals and leaders who can raise sports to the category of a social phenomenon through the use of any medium in the current communications industry: written, multimedia, audiovisual or digital.

Real Madrid Graduate School - Universidad Europea contributes the experience of the most important sports club in the world and the rigor of Universidad Europea to design and offer a benchmark Master's Degree in the field of communication.

Thanks to agreements with sports companies and media, internships are available in the newsrooms of professional media for students before they enter the world of work.

Also, the Real Madrid facilities will be available throughout the program so that students can make full use of them.

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How This Course Will Benefit Your Career

The Master's Degree in Communication and Sports Journalism is intended to train media professionals and leaders who can raise sports to the category of a social phenomenon through the use of any medium in the current communications industry: written, multimedia, audiovisual or digital.

When do I start?

Next available course

Admission Criteria

The admissions process for Real Madrid Graduate School programs can take place at any time during the year, although enrollment on any graduate program will depend on the availability of places.Once candidates have received advice and have provided the necessary documentation, the Graduate Admissions staff will set a date for taking the entrance exams corresponding to the program they are interested in, and for a personal interview with the Master's Program Director or a member of the Admissions Committee.The admissions process involves no costs or commitment for candidates until their place is formally reserved.The admissions process consists of the following stages:1. Personalized advice2. Submission of application and documentation for assessment of the candidate's profile3. Profile assessment and interview4. Confirmation of admission5. Formal reservation and enrollment

Detailed course information

MODULE 1.- Print Journalism
Day-to-day life in sports newspapers
Information on soccer and other sports
Regional editions
Photography in sports newspapers
Design and layout
Graphics and infographics
Visit to Diario AS (national daily sports newspaper)
Archives and documentation
Reporters and special correspondents
The “Late News” section
Evolution and style of sports columns
Sports newsrooms in generalist media
Sports journalism for agencies
Specialist sports magazines
Internet and mixed newsrooms
Legal and economic fundamentals of sports

MODULE 2.- Sports Radio
History of sports radio in Spain
Sports radio today
Multi-connection programs. Student analysis and case study
Sports radio production
Daily sports programs. Creation
Radio sports commentary
Technological context of modern radio
Radio sports interviews
Sports linked to radio
Sports radio and advertising

MODULE 3.- Television and Sports
Introduction to sports television Overview of television in Spain today
Television sports viewing figures
Television journalism: editorial models, information and sports
Workflows in television
Reporting major events
Designing, creating and developing sports programs on television
Live coverage of sports on television
Preparing reports. Producing programs and sporting events
Television commentary
Writing for television
Legal and economic fundamentals applied to television
Producing sports events
Television announcing. Sports announcing
Television broadcasting rights
Television sports interviews
Sports linked to television

MODULE 4.- New Technologies
Overview of online media
The world of sports blogs
Technology applied to sports journalism
Television for mobile phones and other technological developments

MODULE 5.- The Sports Journalism Environment
Social environment: present and future of sports journalism. Recent history of sports in Spain and the international scene.
Legal and economic environment: legal and economic fundamental of sports

MODULE 6.- Sports Communication Management
Organization chart and distribution of tasks in a sports club
Club publications
Internal communication
International relations
Marketing and communication
Executive communication skills
Diversity management
Coaching techniques
Public speaking
Sports professions and professionals
Lectures by directors and senior technical staff of sports entities
Basic aspects of sports medicine
Role-play situations
Preparing and carrying out a press conference
Simulation of relations with athletes
Communication in times of crisis
Aspects of sports protocol

MODULE 7.- Media Internships (20 ECTS professional branch / 8 ECTS research branch)

MODULE 8.- Training in Scientific Research Methodologies (12 ECTS / optional)
Scientific methodology and theory of knowledge
Types of scientific knowledge
Research design
Scientific epistemology
Structure of the research process
Information processing
Data analysis
Quantitative and qualitative techniques
Content analysis
Resources associated with research
Applying for projects
Bibliographical resources
Working with Faculty R&D groups
Publishing an article / project / thesis
Compatible with R&D done in other centers

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Where and When


Campus de Villaviciosa de Odón

Calle Tajo, s/n, Villaviciosa de Odón, Nuñez de Balboa, 120, 28006 - Madrid, Madrid, Spain

Course Provider

Contact Information

Email & Website
Phone & Location
  • +34917407272
  • Avda. Fernando Alonso, 8 28108 Alcobendas (Madrid), Exit 17 of A1