International School of Advertising - ISA Africa | Educartis

International School of Advertising - ISA Africa


Contact info

enquiries@isaafrica.education
2nd Floor, Woodlands Office Park, Woodlands Road - Off Lenana Road Nairobi PO Box 274 - 00600, Nairobi
Tel: +254204404456, +254733135974

About this center

ISA was founded in April as the first and only school in East Africa offering a ‘finishing school’ concept to college and university graduates getting into professions in the disciplines of Advertising, Brand Management, Public Relations and Digital Marketing.

Our programs are informed and developed by industry experts, based on their observations of the gaps that need to be filled in order to get students well fitted into the industry. The students therefore acquire the necessary practical skills and knowledge required to enter the job marketing, while developing essential soft and personal skills.

Since inception we have trained and placed over 100 students . We have a 98% placement rate and a 98 % confirmation rate of students from interns to permanent staff.

We have placed students in organizations such as Scanad, Ogilvy, Kimfay, Kempinksi, Saracen OMD, and several others. We have also conducted in-house onboarding training for new entrants in marketing departments such as Safaricom, Stanbic Bank, Longhorn publishers and others.

Certification
ISA is endorsed and recognized by relevant industry associations.
Participant certification is endorsed by the Advertising Practitioners Association (APA), Chartered Institute of Marketing (CIM) and The Association of Public Relations Communication Management Firms (APreCom) . We are also in the process of getting government TVET and CBET accreditation.

Details

Training Center
11 Courses

Center Locations

Location NameAddress 1ZIPCityProvinceCountry
International School of Advertising - ISA2nd Floor, Woodlands Office Park, Woodlands Road - Off Lenana RoadPO Box 274 - 00600, NairobiNairobiNairobiKenya

Teachers

Information within this section will be shown to students for free. Complete this section to share with prospective students the profiles of your teachers. You will be able to link teachers to specific courses in the courses section.
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Fred KamunzuCIM trainer

Fred N Kamunzyu has over 20 years experience in Sales, Marketing Strategy and Innovation in Kenya and the region. He has worked in senior positions in reputable local and international FMCG companies like Diageo, Eveready and Ketepa, with responsibilities in Kenya and the East African region. He has worked both as a practitioner and then as a facilitator and consultant.
Fred has been involved in training, brand consultancy, business consultancy and marketing consultancy in various sectors like FMCG, NGO, Insurance, Media and Education. His work has contributed to the growth of several notable brands in Kenya and in the region.

Jane Katugalife couch

Emotional and Social Intelligence
Jane is an experienced Self-Mastery Coach, Life Coach and also a budding writer. Her unique style combines the feeling side and mind mentoring approachto expand peoples conscious awaremess.
Shes a mentor, personal advocate and personal trainer and partners who fucuses on the interests of others.
Her sales skills are impecible enabling her to have worked with a myriad of well-known, respected organisations such as; Kenya Power, UAP, KCB, Toyota, National Bank, Ogilvy, Coca Cola and many others

Ali Hussein Kassindigital marketing

• Ali is the Principal, Hussein & Associates, a Digital Transformation Consultancy focused on enabling clients leverage Digital Technologies to achieve Transformational Change in their organizations.
• Ali is also the East Africa Partner of Xterra Capital, a Real Estate Advisory Firm.
• Ali has extensive experience in Strategy, Marketing, CRM, New Media & Business Development in various industries and has assisted blue chip brands in East Africa (Kenya Airways, Nation Media Group, KREP Bank, Jubilee Insurance, KWFT, Gulf African Bank, Standard Chartered and Sameer Investments among others) with their digital strategies.
• He is also the immediate CEO of 3mice interactive media ltd, a Nairobi based pioneer interactive agency in East Africa.
• Ali was the founding CEO of Wunderman (Kenya) where he successfully implemented the Balanced Scorecard, a management tool for translating strategy into action.

• Ali also serves on the Board of Longhorn Publishers, the leading publishing house in East Africa and Alive & Kicking, a social Enterprise with operations in 3 African countries.. His board experience also included a six year term as board member at the Kenya Network Information Centre, the .ke Registry between ;Also serves as an advisory board member of DEMO Africa, the premier Africa Tech Startup launch pad and the flagship initiative of LIONS@Africa Partnership which include Microsoft, Nokia, Intel & USAID
• Ali makes time to Mentor young Techpreneurs at GrowthHub Africa, a Technology Incubator and Accelerator in Nairobi

Ken Kariukiadvertisingand marketing

24 years experience in Brand Marketing Management and Consultancy
Has spent most of his working life developing brands and marketing fast moving consumer goods and service industry brands
He has had extensive responsibility for sales, market share and profitability performance of major brands in Kenya and the East African markets including East Africa Breweries Ltd, Reckitt Benckiser and Nestle Foods (K) Ltd
Strenghts in Corporate Visioning, Brand Strategy, Marketing Management, Development and Launching of New Products
Has previously been named Trainer of the Year for the Chartered Institute of Marketing (CIM)

Wamai Robertmanager and founder of The Bigger Picture a training and consultancy in advertising firm

Wamai Robert is the manager and founder of The Bigger Picture a training and consultancy in advertising firm. He has over 15 years experience in sales and marketing having worked at Parents Magazine, Ogilvy & Mather, MCL Saatchi & Saatchi and Standard Chartered Bank.

Since founding The Bigger Picture has trained a number of companies in the areas of Presentation Skills, Time Management, Advertising & Sales. He has also conducts strategic sessions for BRITAM (GP & Pensions Dept), KASS Media, Motion Pictures , Africa Reit & Planning Interiors.

Specifically he is an accredited trainer with the APA, MSK and CIM where he has trained the members of these organisations in the areas of advertising, brief writing and client service.

To sharpen his skills he attends training as well. The last one was Crucibles by ICM , Training The Trainer at ISA and The Willow Leadership Summit by ICM &

As a consultant he has worked with various agencies especially when they are pitching for new business especially Access Leo Burnett, MCL Saatchi & Saatchi, Saracen Media and ZK Advertising.

Jack MugiFounder, iStats. CEO – Internet Exposure Limited

Jack is a professional web based software developer who also doubles up as an online marketer and content creator with up to eight years in this field. As one of the earliest online marketers in the country, he has worked as a marketing consultant for Gina Din corporate Communications, Imagine IMC and WGS where he handled various brand campaigns for brands, companies and organizations such as AKI, Amarula, Viceroy, Nivea, English Point Marina, Nakumatt, Samsung, CIC Insurance amongst others.
As the founder and CEO of Internet Exposure , he has conducted digital media consultancy at different levels for various organizations and companies including Heineken East Africa Company Limited, Goodlife Pharmacies formerly Mimosa Pharmacy, Prestige Plaza, Two Rivers through PMS Limited, InformAction, CityWalk, Teenwise media among many others.
He is also the brains behind iStats- a local social media listening and benchmarking tool – which releases reports every month on performance of various brands in the country. iStats has big data on various industry categories including banking, insurance, hospitality and tourism, media, academic institutions, government, FMCGs, Energy, Technology among others with data in excess of 10M social media posts in its database. This provides great insights based on real market data for hands-on and proven trends in digital marketing.
He is also an accomplished blogger having won been feted at various awards including SOMA and BAKE Awards in previous years.

susan MakauCEO- International School of Advertising

Susan is a seasoned professional in Marketing and Advertising with proven unquestionable commitment to continuous improvement in the marketing communications industry. She has 20 years’ experience in building local, regional and global brands, cutting across service, B2B, FMCG, NGO and parastatal sectors; having held various leadership positions in Advertising including General Manager of TBWA Redsky ( Scangounp company), Business Unit Director at Ogilvy Advertising and Account Director at TBWA Creative. She had also held brand marketing positions in Mobile Oil and Mabati Rolling Mills.
Susan is currently a co-founder and CEO of The International School of Advertising (ISA- Africa), an institution that transitions graduates into the workplace and self-employment through a program that transforms theory into practice through job specific skills and personal development. She works closely with the industry to improve employability and connecting the youth into careers in marketing communications.

Susan is possesses skills in training, people management, business development and entrepreneurship.

Susan’s passion for professional development is demonstrated in the roles she has held in industry; including heading the training committee of the Marketing Society of Kenya (MSK), between to 2006. She has also been head of the training sub-committee in the Advertising Practitioners Association (APA) since 2007. She has advised on the current curriculum development through Kenya Institute of Curriculum Development (KICD) and has sat on the Judging panel of the Marketing Society of Kenya Awards for the last 3 years.

Susan is also a volunteer trainer in the Sinapis Entrepreneurship program where is was recently awarded for extraordinary performance.

Susan holds a Bachelors of Education in Business Studies and Economics from Kenyatta University and a Masters in Strategy and Marketing from Nairobi University. She also holds an executive training qualification in Management Development from Strathmore Business School and Advanced Leadership from China Europe International Business School (CEIBS). She is a member of the Chartered Institute of Marketing and holds a MCIM qualification.

Courses List

Premium Course

CIM UK has recently introduced the Digital Marketing Pathway which provides professional qualifications for individuals at different levels of the Digital Marketing practice. Starting with ‘Digital Essentials’ for newbies, which progresses to ‘Digital Marketing’ for those with support level experience and ‘Digital strategy’ for those who want to move into a strategic role.

  • Certificate
  • On Campus
  • Nairobi
  • Duration: 9 months
  • Start Date: 1/8/2017
  • KSh 97,900

Premium Course

The four month full-time program is a blend of a CIM UK Professional Marketing Certificate qualification, and homegrown units from ISA that give the individual both the technical and life skills needed to successfully face the world. The program also comes with a Marketing Project at the tail end, where students are attached to an organisation and based on their learnings, are required to offer solutions and ideas; which are evaluated as part of the overall qualification. The outcome is that individuals develop the appropriate personal, emotional, social and cultural disposition to get ahead one hand; and on the other, the content to enable them perform their roles seamlessly a...

  • Certificate
  • On Campus
  • Nairobi
  • Duration: 4 months
  • Start Date: 1/8/2017
  • KSh 92,500

Premium Course

The course will enable participants to understand the concept of Marketing Strategy and how it defines the entire behavior of an organization both internally and externally. It will unpack how this becomes the core in developing organizational competitive strategy to drive business growth in the short and long term. It will also enable participants understand the financial aspects to marketing and how it must ultimately have a positive impact on the bottom-line.

  • Course
  • On Campus
  • Nairobi
  • Duration: 2 months
  • Start Date: 1/9/2017
  • KSh 55,100

Premium Course

Advertising Account Planning ultimately involves developing the communication strategy for a campaign as well as setting the tone and message. This involves a rigorous process of understanding the client business, interpreting market data, and consumer behavior, picking bits of information from all manner of sources, combining and distilling all of this into innovative ideas that will connect with the consumer. They are also responsible for ensuring the client brief will work, and developing an inspiring idea and creative brief . The purpose of the course is to enable those playing this role to gain the skills to do all this effectively and learn the relational, analytic yet ...

  • Certificate
  • On Campus
  • Nairobi
  • Duration: 2 months
  • Start Date: 1/9/2017
  • KSh 55,100

Premium Course

This course prepares one to get into positions related to Brand Management, Marketing Communications and related fields. It also prepares those entering Communications Agencies including Advertising, Media, Experiential/Below-the-Line and Digital Agencies for positions in Account Management, Strategic Planning and Media Management. This course ensures all these roles speak the same language by understanding the big picture and their specific discipline. In the real work world, this is absolutely essential. As an ISA graduate you will be work-ready and eager to hit-the-road-running, and become part of an accomplished Alumni group.

  • Certificate
  • On Campus
  • Nairobi (and 2 more)
  • Duration: 4 months
  • Start Date: 1/9/2017 (and 2 more)
  • KSh 150,000

Premium Course

An account handler acts as the main contact in an agency for a client, on a day-to-day basis, helping to ensure that the client’s overall needs are met. They represent various agencies including Advertising, Public Relations, BTL, Digital, Research, Media Agencies and so on. This also includes sales people or account managers who are charged with managing corporate accounts on a regular and long-term basis. The Account Handling unit is structured to give participants an organised approach to address all the factors that stand between the “to-be” vision of a managed account interface and today’s reality.

  • Certificate
  • On Campus
  • Nairobi
  • Duration: 2 months
  • Start Date: 1/9/2017
  • KSh 55,100

The aim of the CIM Level 6 Diploma in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.

  • Certificate
  • On Campus
  • Nairobi
  • Duration: 6 months
  • Start Date: 25/7/2017
  • KSh 97,900

This course target brand and marketing practitioners who need a working understanding of Digital Marketing either because they will work closely with Digital Marketers or because they are required to have a basic understanding of the role. It also targets entry level Digital Marketing practitioners who want to develop a profession in this field. The Digital Marketing Practitioner develops digital marketing plans, designs campaigns, identifies digital tools to be used for specific digital marketing campaigns and monitors progress of such digital campaigns. By gaining insight into the behaviour of online consumers, one is able to advise marketing/ brand practitioners, how to app...

  • Course
  • On Campus
  • Nairobi
  • Duration: 2 months
  • Start Date: 1/8/2017
  • KSh 55,100

The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.

  • Certificate
  • On Campus
  • Nairobi
  • Duration: 6 months
  • Start Date: 1/8/2017
  • KSh 82,900

The purpose of this course is to help students understand the science of media, the concept of planning, buying and analyzing different strategies. The student should be able to make well informed decisions in advertising that will effectively and efficiently deliver media campaigns. The use of research data in planning is key and different tools will be explored.

  • Course
  • On Campus
  • Nairobi (and 1 more)
  • Duration: 2 months
  • Start Date: 1/9/2017 (and 1 more)
  • KSh 55,100

This module provides an understanding of the key concepts and terminology used in marketing. It also gives you a knowledge and understanding of the role and function of marketing within organisations and explores the factors that can influence consumer behaviour. You will identify key components of the marketing environment and develop an appreciation of how to collect and use relevant information. The module outlines the concepts and elements which make up the marketing mix and shows you how they are applied in context.

  • Certificate
  • On Campus
  • Nairobi
  • Duration: 9 months
  • Start Date: 1/1/2018
  • KSh 62,500