International School of Advertising - ISA Africa | Educartis

International School of Advertising - ISA Africa


About this center

ISA was founded in April as the first and only school in East Africa offering a ‘finishing school’ concept to college and university graduates getting into professions in the disciplines of Advertising, Brand Management, Public Relations and Digital Marketing.

Our programs are informed and developed by industry experts, based on their observations of the gaps that need to be filled in order to get students well fitted into the industry. The students therefore acquire the necessary practical skills and knowledge required to enter the job marketing, while developing essential soft and personal skills.

Since inception we have trained and placed over 100 students . We have a 98% placement rate and a 98 % confirmation rate of students from interns to permanent staff.

We have placed students in organizations such as Scanad, Ogilvy, Kimfay, Kempinksi, Saracen OMD, and several others. We have also conducted in-house onboarding training for new entrants in marketing departments such as Safaricom, Stanbic Bank, Longhorn publishers and others.

Certification
ISA is endorsed and recognized by relevant industry associations.
Participant certification is endorsed by the Advertising Practitioners Association (APA), Chartered Institute of Marketing (CIM) and The Association of Public Relations Communication Management Firms (APreCom) . We are also in the process of getting government TVET and CBET accreditation.

Details

Training Center
11 Courses

Center Locations

Location NameAddress 1ZIPCityProvinceCountry
International School of Advertising - ISA2nd Floor, Woodlands Office Park, Woodlands Road - Off Lenana RoadPO Box 274 - 00600, NairobiNairobiNairobiKenya

Courses List

Premium Course

This course prepares one to get into positions related to Brand Management, Marketing Communications and related fields. It also prepares those entering Communications Agencies including Advertising, Media, Experiential/Below-the-Line and Digital Agencies for positions in Account Management, Strategic Planning and Media Management. This course ensures all these roles speak the same language by understanding the big picture and their specific discipline. In the real work world, this is absolutely essential. As an ISA graduate you will be work-ready and eager to hit-the-road-running, and become part of an accomplished Alumni group.

  • Certificate
  • On Campus
  • Nairobi (and 2 more)
  • Duration: 4 months
  • Start Date: 1/10/2017 (and 2 more)
  • KSh 45,000
  • Per Semester

Premium Course

CIM UK has recently introduced the Digital Marketing Pathway which provides professional qualifications for individuals at different levels of the Digital Marketing practice. Starting with ‘Digital Essentials’ for newbies, which progresses to ‘Digital Marketing’ for those with support level experience and ‘Digital strategy’ for those who want to move into a strategic role.

  • Certificate
  • On Campus
  • Nairobi
  • Duration: 9 months
  • Start Date: 1/10/2017
  • KSh 30,000
  • Per Semester

Premium Course

Advertising Account Planning ultimately involves developing the communication strategy for a campaign as well as setting the tone and message. This involves a rigorous process of understanding the client business, interpreting market data, and consumer behavior, picking bits of information from all manner of sources, combining and distilling all of this into innovative ideas that will connect with the consumer. They are also responsible for ensuring the client brief will work, and developing an inspiring idea and creative brief . The purpose of the course is to enable those playing this role to gain the skills to do all this effectively and learn the relational, analytic yet ...

  • Certificate
  • On Campus
  • Nairobi
  • Duration: 2 months
  • Start Date: 1/10/2017
  • KSh 45,000
  • Per Semester

Premium Course

The four month full-time program is a blend of a CIM UK Professional Marketing Certificate qualification, and homegrown units from ISA that give the individual both the technical and life skills needed to successfully face the world. The program also comes with a Marketing Project at the tail end, where students are attached to an organisation and based on their learnings, are required to offer solutions and ideas; which are evaluated as part of the overall qualification. The outcome is that individuals develop the appropriate personal, emotional, social and cultural disposition to get ahead one hand; and on the other, the content to enable them perform their roles seamlessly a...

  • Certificate
  • On Campus
  • Nairobi
  • Duration: 4 months
  • Start Date: 1/10/2017
  • KSh 30,000
  • Per Semester

Premium Course

The course will enable participants to understand the concept of Marketing Strategy and how it defines the entire behavior of an organization both internally and externally. It will unpack how this becomes the core in developing organizational competitive strategy to drive business growth in the short and long term. It will also enable participants understand the financial aspects to marketing and how it must ultimately have a positive impact on the bottom-line.

  • Course
  • On Campus
  • Nairobi
  • Duration: 2 months
  • Start Date: 1/10/2017
  • KSh 45,000
  • Per Semester

Premium Course

An account handler acts as the main contact in an agency for a client, on a day-to-day basis, helping to ensure that the client’s overall needs are met. They represent various agencies including Advertising, Public Relations, BTL, Digital, Research, Media Agencies and so on. This also includes sales people or account managers who are charged with managing corporate accounts on a regular and long-term basis. The Account Handling unit is structured to give participants an organised approach to address all the factors that stand between the “to-be” vision of a managed account interface and today’s reality.

  • Certificate
  • On Campus
  • Nairobi
  • Duration: 2 months
  • Start Date: 16/10/2017
  • KSh 45,000
  • Per Semester

The purpose of this course is to help students understand the science of media, the concept of planning, buying and analyzing different strategies. The student should be able to make well informed decisions in advertising that will effectively and efficiently deliver media campaigns. The use of research data in planning is key and different tools will be explored.

  • Course
  • On Campus
  • Nairobi (and 1 more)
  • Duration: 2 months
  • Start Date: 1/10/2017 (and 1 more)
  • KSh 55,100

This course target brand and marketing practitioners who need a working understanding of Digital Marketing either because they will work closely with Digital Marketers or because they are required to have a basic understanding of the role. It also targets entry level Digital Marketing practitioners who want to develop a profession in this field. The Digital Marketing Practitioner develops digital marketing plans, designs campaigns, identifies digital tools to be used for specific digital marketing campaigns and monitors progress of such digital campaigns. By gaining insight into the behaviour of online consumers, one is able to advise marketing/ brand practitioners, how to app...

  • Course
  • On Campus
  • Nairobi
  • Duration: 2 months
  • Start Date: 31/10/2017
  • KSh 55,100

The aim of the CIM Level 6 Diploma in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.

  • Certificate
  • On Campus
  • Nairobi
  • Duration: 6 months
  • Start Date: 1/1/2018
  • KSh 97,900

This module provides an understanding of the key concepts and terminology used in marketing. It also gives you a knowledge and understanding of the role and function of marketing within organisations and explores the factors that can influence consumer behaviour. You will identify key components of the marketing environment and develop an appreciation of how to collect and use relevant information. The module outlines the concepts and elements which make up the marketing mix and shows you how they are applied in context.

  • Certificate
  • On Campus
  • Nairobi
  • Duration: 9 months
  • Start Date: 1/1/2018
  • KSh 62,500

The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.

  • Certificate
  • On Campus
  • Nairobi
  • Duration: 6 months
  • Start Date: 1/1/2018
  • KSh 82,900